
Canon Cameras US
The Canon PowerShot SX740 HS is a compact point‑and‑shoot camera featuring a 20.3 MP 1/2.3" CMOS sensor, 40× optical zoom and 4K video recording, aimed at travelers and beginners who need a portable super‑zoom solution.
Pros
Current
$649.00
Average
$676.82
Lowest
$474.99
Highest
$807.99
Lower = better sales rank
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Cons
From Expert Reviews
Praised by Experts
Criticized by Experts
From User Reviews
Users Love
Users Complain About
Expert Opinion
Professional reviewers and Canon editors commend the SX740 HS for its portable super‑zoom capability, 4K video, DIGIC 8 sharpness and effective optical stabilization, positioning it as a strong travel companion. However, they criticize its small sensor, poor low‑light performance and missing advanced video features such as slow‑motion, making it less appealing for serious videography or night shooting.
What Users Say
Everyday users consistently praise the extreme zoom, tilt screen for selfies/vlogging, and easy wireless sharing, noting solid daytime image and video quality. Recurring complaints focus on grainy low‑light photos, lack of slow‑motion and panorama modes, and occasional zoom spring‑back that requires readjustment.
Common Complaints
Grainy low‑light images, zoom mechanism spring‑back, absence of slow‑motion video and panorama mode, and limited sensor size affecting overall image quality.
How It Compares
vs. Canon PowerShot G7 X Mark III
Advantages
Disadvantages
Choose the SX740 HS for extreme zoom travel shots; choose the G7 X Mark III for low‑light and professional‑grade video.
vs. Canon PowerShot ELPH 360 HS
Advantages
Disadvantages
Select the SX740 HS when zoom reach and 4K video are priorities; select the ELPH 360 HS for ultra‑compact everyday carry.