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Ambitful AF970 — Review & Specs | Pricepect | Pricepect

Home Camera FlashesAmbitful AF970

Ambitful AF970 — image 1

Ambitful

Ambitful AF970

Expert Review Analysis

The Ambitful AF970 is a compact universal manual flash speedlite offering a guide number of 35, fast 0.1‑2.5 s recycle, 8 power levels, adjustable head swivel and 2.4 GHz wireless triggering compatible with major DSLR and mirrorless brands.

✓ Best for: Beginner to intermediate photographers who need a low‑cost, universal manual flash for events, portraits, off‑camera wireless work, bounce lighting and high‑speed bursts at low power.✗ Not ideal for: Professional shooters requiring TTL auto‑exposure, a higher guide number for long‑range lighting, robust metal construction, or built‑in AF‑assist for fast focusing.

Pros

✓Fast recycle time ranging from 0.1 to 2.5 seconds, enabling rapid shooting sequences.
✓Universal compatibility with major camera brands via a single hotshoe and 2.4 GHz wireless.
✓Adjustable flash head with up to 270° horizontal and 90° vertical swivel for versatile bounce lighting.

Best Seller Rank History

Now#158Best#96Worst#193 +35

Lower = better sales rank

Rating Trend

Rating4.4/ 5Reviews97+-24 reviews

Specifications

Accessories

Included AccessoriesMini stand, diffuser, storage bag, 12 gel filters

Battery

Battery Type4 x AA (alkaline or Ni-MH)

Battery Life100-1500 full-power flashes per set

Connectivity

Wireless Standard2.4 GHz

Wireless Range20-30 m indoor, 10-15 m outdoor

PC Sync PortYes

Design

Dimensions200 x 75 x 57 mm (W x H x D, extended)

Weight390 g g

Flash Head RotationHorizontal 0-270°, Vertical 0-90°

Tripod Foot MaterialPlastic

Features

Flash ModesManual, Multi/Repeating (1-199 Hz), Slave (S1/S2), Semi-automatic (MA), Second-curtain sync

Overheat ProtectionYes

AF Assist BeamNo

Circuit TypeIGBT

LCD PanelYes

General

BrandAmbitful

ManufacturerAMBITFUL

ModelAF970

ColorAF970

Warranty1 year

Lighting

Guide Number35 (ISO 100, 35mm)

Color Temperature5500 K ±100 K K

Zoom Range35 mm mm

Power Levels8 (1/1 to 1/128)

Performance

Recycle Time0.1-2.5 s (≈3 s with alkaline batteries)

Flash Duration1/200 s to 1/20,000 s

Continuous Shooting SpeedUp to 12 fps at 1/16 power or below fps

Power

Battery Life100‑1500 full‑power flashes per set with 4× AA batteries

Protection

Overheat ProtectionBuilt‑in temperature detection shuts flash off when overheating

Interface

PC Sync PortStandard PC sync port for studio lighting integration

Research Sources

review-rating.com

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User Reviews

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4.4

(97 reviews)

$53.00$59.5611% off

AMBITFUL AF970AF970 1

✓Eight precise power levels from full (1/1) to 1/128 with fine‑tuning compensation.

✓Built‑in LCD panel provides clear status and power level information.

✓Supports second‑curtain sync and multiple flash modes including manual, strobe, and slave.

✓Wireless triggering up to 30 m indoors and 15 m outdoors for off‑camera setups.

Cons

✗Manual‑only operation lacks TTL auto‑exposure, limiting automatic light metering.
✗Hotshoe mount can feel slightly loose and produces a minor rattling noise during use.
✗Plastic tripod foot is less durable than metal alternatives and may not hold heavy accessories.
✗Recycle time extends to about 3 seconds when using AA alkaline batteries, reducing speed.
✗Guide number of 35 is lower than many competing speedlites, offering less reach in low light.
✗No built‑in AF‑assist beam, which can be a drawback for fast focusing situations.

From Expert Reviews

Praised by Experts

✓Versatile multi‑brand compatibility praised for allowing a single flash to serve Canon, Nikon, Sony and others.
✓Quick recycling time of 0.1‑2.5 s highlighted as ideal for event and fast‑action photography.
✓Adjustable head swivel and LCD interface noted as valuable for precise manual lighting control.
✓2.4 GHz wireless range and multiple flash modes appreciated for off‑camera flexibility.

Criticized by Experts

✗Lack of TTL functionality noted as a significant limitation for photographers who rely on automatic exposure.
✗Plastic construction of the tripod foot and slightly loose hotshoe mount criticized for reduced durability.
✗Lower guide number of 35 compared to competitors considered insufficient for many professional lighting scenarios.

From User Reviews

Users Love

✓Universal compatibility praised by users who can share the flash across Canon, Nikon and other camera systems.
✓Value for money highlighted as the flash provides solid features at a budget‑friendly price.
✓Wireless range up to 30 m indoors appreciated for easy off‑camera placement.
✓Adjustable head swivel enables effective bounce lighting for portraits and events.

Users Complain About

✗No TTL auto‑metering reported as a drawback for users expecting automatic flash exposure.
✗Hotshoe feels loose and produces a rattling noise, according to several user comments.
✗Plastic tripod foot considered flimsy and less reliable for mounting on stands.
✗Recycle time slows to around 3 s with alkaline batteries, affecting shooting speed.

Expert Opinion

Professional reviewers commend the AF970 for its universal brand compatibility, rapid recycle speed and flexible head adjustment, noting it as a solid budget option for portable manual lighting. However, they repeatedly point out the absence of TTL, a modest guide number and plastic build components as drawbacks that keep it from competing with higher‑end units.

What Users Say

Everyday users appreciate the flash’s cross‑camera versatility, affordable price and decent wireless range, often using it for events and portrait bounce lighting. Common complaints focus on the lack of TTL, a slightly loose hotshoe and the plastic tripod foot, with some noting slower recycle when powered by alkaline AA cells.

Common Complaints

Recurring issues include the manual‑only operation (no TTL), a loose‑feeling hotshoe that rattles, a plastic tripod foot that feels less sturdy, slower recycle times with alkaline batteries, and a relatively low guide number of 35.

What People Are Saying

“works on Canon, Nikon, even shared gear across brands”
User review (source 8)

“not for auto metering”
User review (source 8)

How It Compares

vs. Godox TT600

Advantages

✓Higher guide number (GN58) provides greater reach in low‑light situations
✓Metal tripod foot offers more durable mounting
✓Similar recycle time (0.1‑2.6 s)

Disadvantages

✗Lacks the universal hotshoe compatibility of the AF970
✗Footprint is larger and less compact
✗No built‑in wireless; requires separate trigger

Choose the TT600 when you need more power and a sturdier build, and you’re using a single camera system.

vs. Yongnuo YN560‑IV

Advantages

✓Full 360° swivel head gives maximum bounce flexibility
✓Integrated 2.4 GHz wireless similar to AF970
✓Metal hotshoe mount feels more solid

Disadvantages

✗Guide number (GN58) still higher, making the AF970 less powerful
✗Plastic tripod foot on AF970 is lighter but less robust
✗AF970’s smaller size may be preferable for travel

The YN560‑IV is better for users who want a higher output and a metal mount, while the AF970 wins on compactness and true multi‑brand universality.

vs. Godox V1

Advantages

✓TTL and high‑speed sync (HSS) for automatic exposure control
✓Round head provides softer light spread
✓Metal construction and robust foot

Disadvantages

✗Much higher price point (~$250) compared to the budget AF970
✗Heavier and larger, reducing portability
✗TTL features unnecessary for photographers who prefer manual control

Opt for the V1 if you need TTL, HSS and premium build; stick with the AF970 for affordable manual use and cross‑brand flexibility.