
Hisense H4 40-inch
Score: 67/100
Toshiba C350 43-inch
Score: 77/100Rankings

The Toshiba 43C350NU delivers 4K UHD with Dolby Vision HDR and Dolby Atmos sound, complemented by gaming features like VRR and ALLM. However, its low peak brightness and modest upscaling reduce HDR impact and overall picture depth. Best suited for value-focused households wanting a larger 4K TV with solid smart and gaming capabilities.

The Hisense 40H4F is a compact 40-inch Full HD Roku TV providing clear 1080p picture and smooth Motion Rate 120 for sports and light gaming. It lacks 4K resolution, HDR and robust connectivity, limiting its appeal for premium setups. Best for budget-friendly secondary rooms.
| Attribute | ![]() | ![]() |
|---|---|---|
40 inches | 43 inchesbest | |
60 Hzbest | 60 Hzbest | |
3best | 3best | |
14 Wbest | — | |
| ↓ lower better | 70 Wbest | — |
| ↓ lower better | 5.8 kgbest | 7.5 kg |
1 | 2best | |
| ↓ lower better | 0.5 Wbest | — |
Click an attribute name to sort · Green = best, red = worst (relative to this comparison)
| Attribute | ![]() | ![]() |
|---|---|---|
Features(1) | ||
Smart Platform | Roku TV | Fire TV OS |
Display(3) | ||
Resolution | 1920x1080 | 3840x2160 |
Screen Size (inches) | 40 inches | 43 inches |
Panel Type | IPS | Direct-lit LED |
Audio(1) | ||
Audio Technology | DTS TruSurround | Dolby Atmos |
Connectivity(2) | ||
USB Ports | 1 | 2 |
Wi‑Fi Standard | 802.11ac | unknown |
Power & Design(3) | ||
Weight (kg) | 5.80 kg | 7.5 kg |
Width (with stand) (mm) | 904.24 mm | 962.66 mm |
Height (with stand) (mm) | 518.16 mm | 607.06 mm |


Products in the top-left offer the best value (high score, low price).

Professional reviewers praise the Hisense 40H4030F1 for its vivid Full HD image, effective Motion Rate 120 blur reduction, and the value of Roku's extensive app ecosystem, but they criticize its sub-par picture quality caused by the lack of 4K, HDR, and local dimming, as well as limited connectivity and underpowered audio.
Everyday users appreciate the easy Roku setup, abundant free streaming content, and the TV's light weight that fits well in bedrooms or kitchens, while common complaints focus on weak built-in speakers, occasional app glitches, and the absence of 4K or Bluetooth.

Professional reviewers describe the Toshiba C350 as a solid entry-level 4K TV with standout wide viewing angles and decent reflection handling, while noting its limited peak brightness and weak upscaling. The inclusion of Dolby Vision, Dolby Atmos, and gaming features like VRR and ALLM adds value, but the TV falls short of higher-end models in HDR performance and contrast.
Everyday users appreciate the easy setup, sharp 4K visuals for streaming and sports, and the intuitive Fire TV interface, rating it highly for value. Common complaints focus on low brightness, subpar upscaling of non-4K content, and confusion over the TV's weight and shipping heft.
“fantastic budget upgrade”

